What is Employer Branding?
Employer branding is how you both present your company, and how your company is perceived by current and potential employees.
Why is it important?
In today’s candidate driven workforce you want to stand out as a GREAT place to work, both attracting and retaining key employees.
Employer brand audits can:
- Help identify where and how you should be allocating your resources.
- Help to improve and refine your overall employer brand image, which is an important talent acquisition strategy.
- Identify issues in your hiring strategy and messaging, and develop a roadmap for how to fix them.
- Help you prioritize what you should stop doing and what activities need more attention.
“Every organization is known for certain things when it comes to how it treats its employees. This “employer brand” is a key part of what attracts talent to a company.” – Edward E. Lawler
Distinguished Professor of Business and Director, Center for Effective Organizations · University of Southern California
- 75% of job seekers consider the brand before they apply.
- A strong employer brand can decrease cost per hire by 43% or more.
- Strong employer branding can lead to 50% more qualified leads.
- Only 17% of companies have a clear online social strategy.
- 86% of job seekers use social media in their search.
- Companies that invest in employee experience are 4X more likely to retain their employees.
- Employee referral rates vary by industry and brand from 7-40%
Let us help you with an employer brand audit