PAULA COMFORT, CHIEF RECRUITER
Paula Comfort is not your average recruiter! With more than 25 years in the health, fitness, wellness industry, she has either personally performed or had direct reports in all departments within the industry. During her tenure she has been responsible for recruitment, developing and training employees, sales and marketing, member retention, operating capital budgets, start ups, operational guidelines and quality control.
For the last 14 years, Paula has been the Chief Recruiter for Hire Ground Talent (formerly 360impact Group). Currently, with 4 other team members, Hire Ground Talent has developed a significant database of clients all over North America. Clients come from scaling boutique franchise brands, to traditional multi purpose, small studios, fitness technology brands, global equipment companies, digital technology, recovery and rehabilitation, wellness and self-care industries. Hire Ground Talent has an extensive database of candidates, that we spend time inspiring. Both passive and active candidates rely on Hire Ground Talent for career growth. Hire Ground Talent prides itself on adding value to the recruitment process by consulting on employer branding, job descriptions, the interview process and compensation.
LISA GREENBAUM, TALENT SPECIALIST is the founder and lead trainer of Sangha Yoga Collective, a Yoga Education school. With 21+ years in group fitness and Yoga, she built the YogaFit brand (Director of Operations) in Canada 2010-2018 and Australia/NZ 2013-2018. Winner of multiple awards including the Steve Block Vendor of the year for canfitpro in 2013 and Canadian presenter of the year in 2018. She’s been included in the top 100 health and fitness influencers in Canada from 2017-2021. A Global Ambassador for Women in Fitness Association, co-founder and mentor for WIFA Writers Academy. Lisa is an entrepreneur at heart, she understands the challenges business owners face and excels at matching key leadership talent within the industry. She holds her Yoga Alliance E-RYT 500, C-IAYT for Yoga Therapy and an Honours BA from the University of Western Ontario.
JENNIFER WILLIAMS, TALENT SPECIALIST Jennifer is an award winning sales and service leader with more than 20 years experience in the health, wellness and fitness industries.This is a full circle moment for Jennifer to be joining the HIre Ground Talent team as her career was established in the fitness industry,while working with Paula for several years before transitioning to an exceptional career within the pharmaceutical / wellness industry. She has an insatiable personal passion for fitness and incorporates HIIT workouts, Yoga, Pilates and Running in her spare time. Jennifer is very happy and excited to connect with potential candidates to discover career opportunities and to work with both clients and candidates to attain their goals.
ALANNA TURCO has 20 years of experience in the fitness industry. The majority of her career was spent at The Sports Clubs of Canada and later with Bally Total Fitness where she held a variety of management positions including Fitness Director, General Manager, Regional Manager, Director of Training and Development and Director of Club and Team Member Experience. In her role as Director of Training and Development, Alanna developed and delivered a comprehensive service and management development program to over a thousand employees. Currently, Alanna is a keynote speaker and leads management teams through leadership development programs. In addition, Alanna is a faculty member at Humber College teaching courses in management, leadership and human resources for the faculties of Business and Health Sciences. She is a graduate of the University of Toronto with a degree in Physical and Health Education.