VP of Franchisee Marketing

Remote

SUMMARY:

The VP of Franchisee Marketing is responsible for leading franchisee marketing efforts, with a primary focus on lead generation, brand development, membership sales and digital marketing strategy. The VP of Franchisee Marketing will be responsible for developing and executing marketing strategies that not only grow our national brand but also empower franchisees with effective local marketing playbooks. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

Growth & Lead Generation

  • Develop and execute digital marketing strategies for lead generation and membership sales.
  • Optimize multi-channel campaigns (social media, paid ads, SEO, email marketing) at both corporate and franchise levels.
  • Train franchisees to execute localized campaigns and leverage CRM/automation tools for lead nurturing and conversion.

Franchisee Support & Local Marketing

  • Create a marketing playbook with best practices for lead generation, local ads, and community engagement.
  • Provide coaching and guidance on running local campaigns, tracking performance, and optimizing digital strategies.
  • Design customizable templates and content for franchisee use and monitor performance to maximize ROI.

Brand & Creative Strategy

  • Craft compelling brand messaging and campaigns for basketball enthusiasts and local communities.
  • Develop engaging content (video, graphics, copy) for digital platforms and social media.
  • Manage and grow national and local social media presence to build a thriving community.

Performance & Analytics

  • Track, analyze, and report on marketing performance metrics (CPC, CPL, conversion rates, LTV).
  • Continuously test and optimize campaigns to improve results and tailor strategies to different markets.

JOB DUTIES

  • Works collaboratively in a team environment with a spirit of cooperation and positivity. 
  • Displays effective written and communication skills.
  • Displays strong time management skills. 

QUALIFICATIONS  

Ability to perform essential job duties with or without reasonable accommodation and without posing a direct threat to safety or health of employees or others. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

  • 5+ years of experience in growth marketing, franchise marketing, or multi-location digital marketing, ideally within sports, fitness, or membership-based businesses.
  • Proven success in driving online leads and sales through various digital channels.
  • Expert knowledge of paid social, SEO, influencer marketing, and local marketing strategies.
  • Experience working with franchisees, multi-unit operators, or distributed marketing teams.
  • Skilled in training and supporting non-marketers (franchisees) to execute localized marketing campaigns.
  • Proficient in CRM systems, marketing automation, and ad platforms.
  • Passion for basketball and community engagement is a plus!

PHYSICAL DEMANDS  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Ability to sit, stand, and lift up to 25 pounds. 

WORK ENVIRONMENT  

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Please send your resume & cover letter to paula@hiregroundtalent.com