PAULA COMFORT, CHIEF RECRUITER
Paula Comfort is not your average recruiter! With more than 25 years in the health, fitness, wellness industry, she has either personally performed or had direct reports in all departments within the industry. During her tenure she has been responsible for recruitment, developing and training employees, sales and marketing, member retention, operating capital budgets, start ups, operational guidelines and quality control.
For the last 14 years, Paula has been the Chief Recruiter for Hire Ground Talent (formerly 360impact Group). Currently, with 4 other team members, Hire Ground Talent has developed a significant database of clients all over North America. Clients come from scaling boutique franchise brands, to traditional multi purpose, small studios, fitness technology brands, global equipment companies, digital technology, recovery and rehabilitation, wellness and self-care industries. Hire Ground Talent has an extensive database of candidates, that we spend time inspiring. Both passive and active candidates rely on Hire Ground Talent for career growth. Hire Ground Talent prides itself on adding value to the recruitment process by consulting on employer branding, job descriptions, the interview process and compensation.
LISA GREENBAUM, OPERATIONS/MARKETING
Lisa holds 20+ years experience within the fitness and wellness industry in various roles. She is an entrepreneur at heart, and has founded and managed multiple businesses including her most recent Sangha Yoga Collective, a Yoga Education school offering certifications, workshops and retreats. Winner of multiple awards including the Steve Block Vendor of the year for canfitpro in 2013 and Canadian presenter of the year in 2018. She is a 5x recipient in the top 100 health and fitness influencers in Canada and as a top Fitness Trainer with Impact Magazine in 2025. Lisa currently writes for multiple publications. Her first book on Yoga Philosophy (and life) will be published and released by Human Kinetics in Fall 2026. She holds her Yoga Alliance E-RYT 500, C-IAYT for Yoga Therapy and an Honours BA from the University of Western Ontario.
JENNIFER WILLIAMS, TALENT SPECIALIST
Jennifer is an award winning sales and service leader with more than 20 years experience in the health, wellness and fitness industries.This is a full circle moment for Jennifer to be joining the HIre Ground Talent team as her career was established in the fitness industry,while working with Paula for several years before transitioning to an exceptional career within the pharmaceutical / wellness industry. She has an insatiable personal passion for fitness and incorporates HIIT workouts, Yoga, Pilates and Running in her spare time. Jennifer is very happy and excited to connect with potential candidates to discover career opportunities and to work with both clients and candidates to attain their goals.
JANICKE ZIEMER, TALENT SPECIALIST
Janicke is a passionate fitness and wellness professional with over 25 years of industry experience spanning group fitness, personal training, club management, boutique studio ownership, franchise development and talent acquisition. A natural connector and motivator, she’s dedicated to helping people and teams reach their full potential through education, inspiration, and leadership. A Queen’s University BPHE graduate, Janicke holds numerous certifications including CanFitPro, CSEP, ACE, Precision Nutrition, My Vinyasa Practice, DTS, TRX, LesMills, Polestar Pilates, Spinning, and Tabata Bootcamp. She’s a Lululemon Legacy Ambassador, 2x Boston Marathoner, Kilimanjaro summitter, and 5x Half Ironman finisher. As founder of The Running Girlz Canada, she continues to inspire women to move with purpose and passion both locally and abroad.
ALANNA TURCO
Alanna has 20 years of experience in the fitness industry. The majority of her career was spent at The Sports Clubs of Canada and later with Bally Total Fitness where she held a variety of management positions including Fitness Director, General Manager, Regional Manager, Director of Training and Development and Director of Club and Team Member Experience. In her role as Director of Training and Development, Alanna developed and delivered a comprehensive service and management development program to over a thousand employees. Currently, Alanna is a keynote speaker and leads management teams through leadership development programs. In addition, Alanna is a faculty member at Humber College teaching courses in management, leadership and human resources for the faculties of Business and Health Sciences. She is a graduate of the University of Toronto with a degree in Physical and Health Education.