Operations Director

Midlands, UK

About
Our client is a fast-growing health and wellness brand with multiple Reformer Pilates studios — and ambitious plans for continued expansion across the UK and Europe. Their mission is to deliver exceptional client experiences while scaling with pace, precision, and purpose. We’re looking for a dynamic Area Director to lead sales and operations across their  studio network, ensuring every location performs at its peak.

The Role
This is not a desk job. The Regional Sales & Operations Director is a hands-on leader who thrives in a high-performance environment, driving both sales and operational excellence across multiple studios. You’ll oversee the Area Managers/Studio managers through field visits, audits, and coaching. You’ll partner closely with Area Managers/Studio Managers to execute growth strategies, build high-performing teams, and deliver results that move the business forward.

Key Responsibilities

 Studio Leadership

  • Lead day-to-day operations across multiple corporate studios, ensuring consistent excellence in sales, client experience, and efficiency.
  • Manage, coach, and develop AM’s/Studio Managers and staff to meet and exceed sales and service goals.
  • Drive lead generation, outreach, and local marketing strategies in collaboration with Studio Managers.
  • Oversee all aspects of operations including payroll, scheduling, inventory, facilities, and KPIs.
  • Hire, train, and retain top-performing studio staff; conduct 30-60-90 and annual reviews.
  • Build and maintain strong class utilization through scheduling optimization.
  • Promote and execute community events and in-studio activations to drive traffic and engagement.
  • Foster a high-energy, results-driven culture that embodies the brand.

About You

  • Proven experience leading multi-site operations in fitness, hospitality, or another fast-paced consumer business.
  • Strong leadership and coaching skills — inspires accountability and performance.
  • Results-driven with a focus on growth, sales execution, and operational excellence.
  • Exceptional communication, presentation, and relationship management skills.
  • Comfortable with travel and time spent in the field supporting studios.
  • Highly organized, decisive, and adaptable — able to solve problems quickly and execute at speed.
  • A true team player who thrives under pressure and leads with integrity.

Please send your resume & cover letter to jennifer@hiregroundtalent.com